Web Site Promotion Helps Local Businesses Find New Customers

In: Web Hosting Discount

29 Sep 2008

Local businesses will find that effective Web site promotion will add new customers and strengthen relationships with existing ones.

But many local businesses with limited online promotion experience are disappointed when the money spent on a good design and e-commerce application doesn’t product the desired result. Quite often the problem is that too much money is spent on the Web site and not enough on promoting it.

Here is a simple approach to fixing that problem.

Let’s say that you spend $20,000 a year to advertise your business in traditional media, such as newspapers, cable and broadcast. The production or creative part of an ad campaign is often included in the price of a newspaper ad, while you might pay a modest amount for the production of a broadcast spot.

A Web site and the promotion that goes with it should be treated the same way. The production of the site should be far less than half of the annual online advertising budget.

Take that $20,000 a year budget above and allocate 10 percent to online or a total of $2,000. Now allocate 25 percent of that $2,000 or $500 total to “production.” That is the amount you should spend on Web hosting (typically about $10 a month) plus any creative or update fees.

Many Web hosts have design templates that come with the hosting. Some Web site software packages also come with design templates. Finally, you can find templates on the Internet, many of them free, through search engines.

With $500 allocated for production, that leaves $1,500 for advertising. That amount can be split between contextual ads targeted to your local area using products such as Google AdWords and the rest spent on local newspaper or broadcast Web sites. Ask your local account executive for discounted rates for buying print or cable together with online.

Beyond the advertising budget lies the “free” promotional tactics. Although they don’t cost money, they do cost time. The “offline” tactics include putting your Web site address in your signage, invoices, receipts, business cards and traditional advertising.

For more information about building effective Web sites, click:

- Web site promotion for tips about Internet marketing, advertising, site development and search engine optimization.

11 Responses to Web Site Promotion Helps Local Businesses Find New Customers

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Lauren

September 29th, 2008 at 7:36 pm

I would contact them direct for the most accurate response.

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ddnc_dave

September 29th, 2008 at 7:39 pm

First thing you have to do is create a professional looking website(presently you are using a website provided by godaddy)
After creating proffesional looking website
These are the steps you have to do
1)directory submissions
2)article submissions
3)Post on webmaster related forums and blogs(dont spam)

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Godaddy Coupon Code

September 29th, 2008 at 7:40 pm

cool video and music

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Cheap Domain Marketplace

September 29th, 2008 at 7:49 pm

you really captioned the mood of Johnny Depp!!!…wonderful painting!!!

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Cheap Domain Marketplace

September 30th, 2008 at 3:41 pm

Amazing painting, and love your song also.

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Get Money From Hosting

September 30th, 2008 at 7:53 pm

that is beyond. holy that is amazing. is it a picture or a painting. when you can blur those lines, you know you have something.great stuff thanx

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Cheap Domain Marketplace

October 1st, 2008 at 12:23 pm

fantastic!

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Get Money From Hosting

October 1st, 2008 at 7:49 pm

Great actor great painting great music ,,lovely for real

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Hosting Reviews

October 2nd, 2008 at 2:17 am

wow. all those little details are just perfection. and beautiful music too. 5 star:)

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Cheap Domain Marketplace

October 2nd, 2008 at 6:48 am

wow, amazing. Deep is my favorite actor too.
(Brasil)

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Anonymous

October 3rd, 2008 at 5:49 am

amazing work, i would think it’s a photo!

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